As part of the campaign, WWE will urge fans to support moms by taking steps to educate themselves about the disease, participate in local Susan G. Komen Races in their communities, and donate to Komen, the world’s largest nonprofit funder of breast cancer research and community outreach programs. The campaign will be promoted through all of WWE’s assets, including TV broadcasts, live events, digital and social media.
“WWE fans are making a tremendous contribution to our mission to help women with breast cancer by supporting our community breast cancer programs for uninsured and underserved women, and through our global breast cancer research,” said Nancy Brinker, founder and CEO of Susan G. Komen. “We’re so grateful for the support of the WWE community in our mission to end suffering from this disease.”
“WWE is dedicated to supporting Susan G. Komen and their fight to eradicate breast cancer,” said Paul “Triple H®” Levesque, Executive Vice President, Talent and Live Events, WWE. “Susan G. Komen is at the forefront of breast cancer research and community outreach programs, and I’m proud that the WWE Universe supporting such an important cause.”
Throughout the month, WWE Superstar Triple H and Divas Alicia Fox and Layla will be featured in a series of public service announcements to generate awareness and encourage fans to get involved. Alicia Fox and Layla will also attend the Susan G. Komen Global Race for the Cure and its surrounding events on Mother’s Day weekend in Washington, D.C., an area that has among the highest breast cancer mortality rates in the country.
Susan G. Komen and WWE have a history of success in raising awareness for the fight against breast cancer. In September 2012, WWE and Superstar John Cena partnered with Susan G. Komen to launch the “Rise Above Cancer” campaign. Cena wore co-branded, pink and black ring gear that fans were able to purchase throughout October, raising $1 million to support Susan G. Komen’s mission to eradicate breast cancer and save women’s lives.