Title :
MATTEL & WWE SIGN NEW 5 YEAR TOY LICENSING AGREEMENT!
Author : WrestlingFigs.com
Date : 02/14/2014 (09:47:23 AM)


Mattel and WWE announced today that they will extend their toy licensing agreement through 2019...which means 5 more years of Mattel WWE Wrestling Figures!

Read the press release below!:

Mattel, Inc. (NASDAQ:MAT) and WWE (NYSE:WWE) today announced a multi-year extension of their global master toy licensing agreement through 2019.

Since 2009, Mattel and WWE have developed a wildly popular and diverse portfolio of innovative toys currently available in more than 50 global markets around the world. WWE action figures have ranked as the number 1 action figure property in the U.S.1; and consistently hold a top ranking. Sporting cutting-edge innovations such as FlexForce® figures that incorporate signature WWE Superstar moves, and plush Brawlin’ Buddies™, Mattel has brought the world of WWE to life in the playroom like never before.

“WWE and Mattel’s action figure line is consistently ranked in the top two thanks to our creative marketing campaigns, tremendous retail support and seamless infusion of cutting-edge innovations,” said Doug Wadleigh, Senior Vice President, Global Brands Marketing, Boys and Entertainment for Mattel. “We are excited to continue our partnership with WWE as they expand their global footprint and leverage our global scale to deliver WWE toys to kids around the world.”

With more than 15 million viewers in the U.S. tuning into WWE programming each week, Mattel will continue its mission to bring authentic, fun and safe ways for fans of all ages to enjoy the action-infused storylines of WWE television programming.

“Mattel has invested significant resources in consumer insights and raised the bar for design innovations for WWE, while expanding our line into new categories,” said Casey Collins, Executive Vice President, Consumer Products, WWE. “Their unparalleled support has allowed us to further engage fans through authentic, quality products, meaningful experiences and standout presence at retail.”

For more information go HERE!

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Which "first-time in the line" Mattel figure do you want most??

 
Sting - WWE Defining Moments
Stephanie McMahon - WWE Series 51
Sami Zayn - WWE Series 50
Lana - WWE Battle Packs 34
Earthquake - WWE Elite 35
Doink - WWE Elite 34
Summer Rae - WWE Series 50
Paige - WWE Elite 34
Stardust - WWE Series 51
Adam Rose - WWE Series 50
  

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