Topps implements new wave of WWE Slam Attax promotion

Monday, 12 January 2009

Topps Europe Limited has announced it will be implementing a second wave of promotion to build on fantastic success of their WWE Slam Attax trading card collection.
The activity will include a new four week TV campaign across kids' satellite channels, will run from January 9th until February 15th.

A promotion with the Irish Daily Star on the 17th and 18th January will see free sheets of cards given out in copies of the newspaper. This will also be supported by additional TV advertising.

In addition, further promotions will take place with WWE Kids magazine.

Slam Attax was launched in October 2008 based on the successful game play of Match Attax, and sales of the collection have exceeded expectations, cementing Topps' position as market leader for collectables.

Slam Attax fever has hit WWE fans up and down the UK, and a recent signing session in Glasgow saw hundreds of collectors queuing up to meet superstar Rey Mysterio, armed with Slam Attax cards and binders for him to sign.

The collection appeals to WWE fans of all ages and includes over 170 cards featuring all the top WWE superstars.

Susanne Graham, PR Manager at Topps Europe Limited, said: "We're delighted at the success of Slam Attax.

"WWE products have always been popular across different age groups, but the Slam Attax collection has been particularly successful. We're sure the additional promotion will drive sales even higher and generate significant revenue for retailers."

For more information, please contact Susanne Graham on 01908 800163 or email: susannegraham@topps.co.uk

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