JAKKS PACIFIC AND THE ULTIMATE FIGHTING CHAMPIONSHIP® TO AUCTION ONE-OF-A-KIND EXCLUSIVE AUTOGRAPHED CHUCK LIDDELL FIGURE ON eBAY FOR CHARITY



Chuck Liddell, Dana White and Lorenzo Fertitta
all Sign Exclusive Prototype Figure to Benefit Special Olympics

What: Leading U.S. toy and action figure maker JAKKS Pacific, Inc (Nasdaq: JAKK), and the world's leading professional mixed martial arts group, the Ultimate Fighting Championship® (UFC®) are auctioning off a one-of-a-kind exclusive, autographed Chuck Liddell prototype action figure on eBay. As part of the JAKKS Cares™ charitable giving program, 100% of the proceeds from the auction will benefit JAKKS longtime philanthropic partner Special Olympics.

This is the ONLY JAKKS™ Chuck Liddell prototype in existence which was used to create 150 limited edition Chuck Liddell figures. This unique figure has been autographed by UFC President, Dana White, Co-Owner, Lorenzo Fertitta, AND top UFC fighter, Chuck Liddell. This signed collector’s item will also be the first JAKKSUFC figure ever auctioned.

Who: Everyone is able to bid on this exclusive UFC action figure to benefit Special Olympics

When: Auction will begin Sunday, February 15 at 5 p.m. (PST) – Sunday, February 22, 2009 at 5 p.m. (PST)

Where: eBAY.com. Search: JAKKS UFC Exclusive. Go to www.ufc.com for full details.

Why: In celebration of JAKKS’ new line of UFC action figures and toys, which hit shelves in late Fall 2009, JAKKS, the UFC, and Chuck Liddell want to show their support for the amazing efforts of Special Olympics, a global nonprofit organization serving nearly 200 million people with intellectual disabilities, by auctioning off a special autographed edition of JAKKS first ever UFC action figure. Through year-round sports training and competition, Special Olympics empowers individuals in more than 180 countries. This auction will directly benefit Special Olympics Southern California, San Luis Obispo Region.

More: “JAKKS is excited about the launch of our new powerhouse line of UFC toys and action figures later this year,” said Stephen Berman, President and COO, JAKKS Pacific. “What better way to introduce our new collection than to raise money and awareness for Special Olympics with this eBay auction. Collectors and fans will be pleased when the much anticipated line is released this Fall.”

“We are thrilled to have JAKKS on board as our first official UFC action figure and toy partner,” said Dana White, UFC President. “The demand and awareness for the UFC is tremendous, and through this relationship with JAKKS, we can present authentic UFC products and have them available to our loyal UFC fans all around the world. We are so thrilled to be taking part in this auction, Chuck is very happy the proceeds are going directly to Special Olympics, San Luis Obispo as he is a big supporter of their cause.”

About the Ultimate Fighting Championship

The Ultimate Fighting Championship is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV®, DISH Network®, TVN® Entertainment, Shaw Pay-Per-View, Bell ExpressVU®, Viewers Choice, SaskTel Max™ and via the Internet worldwide on Yahoo!® Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit www.ufc.com or www.uk.ufc.com or www.ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™, EyeClops®, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only®, Tollytots® and Disguise. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney, Nickelodeon, Warner Bros., World Wrestling Entertainment, Ultimate Fighting Championship, Graco® and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.  

About JAKKS Cares

JAKKS Cares is the philanthropic division of leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK). Through JAKKS Cares™ initiatives, the Company utilizes JAKKS’ powerful resources and inspired employees to assist needy children, families and even pets around the world. JAKKS is strongly committed to being a philanthropic and socially responsible corporate citizen and to creating changes that will improve the lives and well-being of children for generations to come. Since inception, JAKKS Cares has donated more than $20 million in toys, school supplies and monetary endowments to millions of underprivileged children around the world. In the end, the most important aspect of the JAKKS Cares program is to help children smile, play and succeed.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Right Reserved.

© 2009 JAKKS Pacific, Inc. All Rights Reserved.