World Wrestling Entertainment®
2010 Spring Fact Sheet

Brand new for 2010, Mattel introduces a comprehensive portfolio of World Wrestling Entertainment® action figures and accessories that bring all of the action-packed excitement and entertainment of WWE® to fans of all ages.
Created with both kids and collectors in mind, the action figure line truly brings the drama and action of WWE® home and offers something for every fan. Kids can recreate their favorite matches with the approximately seven-inch basic WWE figures, from the “Monday Night Raw®,” “Friday Night SmackDown®” and “ECW®” rosters, which are created in real “WWE Superstar scale,” and deliver hook throwin’, flip-kickin’ moves with the new FlexForce™ Action Figures. The Elite Collection and Entrance Greats™, which were created with the ultimate collector in mind, feature for the first time individual stands, authentic costumes, extreme articulation and amazing accuracy that even the most discerning collector will appreciate.
The assortment of WWE Superstar rings takes fans and kids beyond the typical play experience with Pro-Tension™ technology that allows the action figures to bounce off the ropes and recreate the hard pounding action of real WWE matches. The WWE Superstar Ring Assortment features “Monday Night Raw”, “Friday Night SmackDown” and “ECW” rings, all with spring-loaded mats and authentic logos, while the Breakdown Brawl Ring has strategically placed launch points that work with the FlexForce™ action figures and accessories to take match action to the limit.
Mattel introduces a new line of WWE role play items from Championship Belts to rings to other WWE Superstar accessories. Giving everyone a chance to be the king of the ring, the Championship Belts feature large metallic-finish medallions with a one-time adjustable waistline to fit kids of all ages. The Ultimate WWE Championship Belt plays six different entrance themes for six of the hottest WWE Superstars and comes complete with animated lights, WWE Superstar sounds and a spinning center medallion!
With the Tough Talkers™ and WWE Superstar Match-Ups assortments, kids can gear up and imitate their favorite WWE Superstar moves with the action figures for double the fun!  With motion-activated gear that speaks real WWE Superstar catch phrases and makes cool striking sounds, and authentic costume accessories, kids will really feel like a part of the WWE action.
The multi-function Ring Action Megaphone allows kids to try their hand at announcing the main event with a voice amplifier and six different signature sayings and sounds from six of the hottest WWE Superstars.
The ultimate spring collection is officially here with the introduction of Mattel’s new WWE product line!

ACTION FIGURES

World Wrestling Entertainment Figures
Climb into the ring with the full line of WWE action figures that offer extreme articulation, amazing accuracy and authentic details. The approximate seven-inch basic WWE figures are created in “Superstar scale,” assuring accuracy in body-type differential across the “Monday Night Raw,” “Friday Night SmackDown” and “ECW” rosters.  For 2010, the first 1,000 basic figures of each Superstar will come packed out with a “1 of 1,000” commemorative die-cast belt to celebrate the launch of the Mattel WWE® toy line. Pay-Per-View themed basic figures will also be available throughout the year.  The Elite Figures feature deluxe articulation and authentic ring attire such as masks, armbands and costumes.  The Entrance Greats™ figure stands play each of the WWE Superstars’ famed entrance music.  Capturing all of the action and dramatic exhibition of WWE, these figures are perfect for fans and collectors of all ages!  And for the first time ever, each figure comes with a figure stand and name placard.
World Wrestling Entertainment Figure Assortment
ARP: $9.99 each Age: 6+  Available: January 2010

World Wrestling Entertainment Figure 2-Pack Assortment
ARP: $17.99 each Age: 6+  Available: January 2010

World Wrestling Entertainment Elite Collection Figure Assortment
ARP: $14.99 each Age: 6+  Available: January 2010

World Wrestling Entertainment Entrance Greats™ Figure Assortment
ARP: $21.99 each Age: 6+  Available: January 2010

CHAMPIONSHIP BELTS

WORLD WRESTLING ENTERTAINMENT Championship Belts
Show off your title with WWE Superstar Championship Belts, just like the ones worn by your favorite WWE Superstars. Bringing home the excitement of the ring, the WWE Championship Belt Assortment is made with leather-like material.  The Ultimate WWE Championship Belt is also made with leather-like material and comes complete with animated lights, WWE Superstar sounds and a spinning center!  The WWE Ultimate Championship Belt plays six different entrance themes from the hottest WWE Superstars, with unique lights and sounds for each. Each belt has a one-time adjustable waistline to fit kids of all ages.
World Wrestling Entertainment Championship Title Belt Assortment
ARP: $14.99 each Age: 8+  Available: January 2010

World Wrestling Entertainment Ultimate WWE Championship Belt
ARP: $24.99  Age: 8+  Available: January 2010

WWE SUPERSTAR RINGS

WORLD WRESTLING ENTERTAINMENT WWE Superstar Rings
Get ready to leap into the high-flying, body slamming action of a real match with WWE Superstar Rings, which are made with new Pro-Tension™ technology, allowing figures to bounce off the ropes just like the pros! Featuring spring-loaded mats, advance turnbuckle design and authentic logos, kids and collectors alike will love the authenticity of the rings, which are modeled after three favorite WWE programs –“Monday Night Raw,” “Friday Night SmackDown” and “ECW”. WWE action figures sold separately.
World Wrestling Entertainment WWE Superstar Ring Assortment
ARP: $14.99 each Age: 6+  Available: January 2010

FLEXFORCE™

World Wrestling Entertainment FlexForce™
WWE’s youngest fans will love WWE FlexForce Action Figures, which deliver thrilling in-ring excitement from today’s biggest WWE Superstars! Just pull the FlexForce figure’s arms or legs back and release to execute jaw-dropping maneuvers from the likes of John Cena®, CM Punk™, Rey Mysterio® and more! Flex even more power with the WWE FlexForce™ Action Figure with Accessories Assortment. Each figure comes equipped with an accessory like a breakaway table, garbage can or ladder to assist in the WWE Superstar’s signature move! After building a roster of WWE FlexForce™ Action Figures, create epic battles in the WWE Breakdown Brawl Ring which has strategically placed launch points that work with FlexForce™ action figures and accessories. Slam a figure hard enough on the mat and the ring breaks wide open for the ultimate payoff!
World Wrestling Entertainment FlexForce™ Action Figure Assortment
ARP: $9.99 each Age: 6+  Available: January 2010

World Wrestling Entertainment FlexForce™ Action Figure with Accessories Assortment
ARP: $14.99 each Age: 6+  Available: January 2010

World Wrestling Entertainment Breakdown Brawl Ring
ARP: $19.99  Age: 6+  Available: January 2010

TOUGH TALKERS™

WORLD WRESTLING ENTERTAINMENT TOUGH TALKERS™ Accessory Assortment
Here's your chance to gear up like your favorite WWE Superstar! These motion-activated accessories speak real WWE Superstar catch phrases and make cool striking sounds! Kids can choose from a variety of items including John Cena® Wrist Bands, Undertaker® Sleeves and CM Punk™ Wrist Wraps.
ARP: $12.99 each Age: 8+  Available: January 2010

WWE SUPERSTAR MATCH-UPS

WORLD WRESTLING ENTERTAINMENT Superstar Match-Ups Assortment
These combo packs bring twice the excitement by including a WWE figure with role play accessories from that WWE Superstar. Kids can gear up like their favorite WWE Superstar!
ARP: $16.99  Age: 8+  Available: January 2010

RING ACTION MEGAPHONE

World Wrestling Entertainment Ring Action Megaphone
Crank up the action and unleash your inner WWE Superstar with this exciting multifunctional megaphone! Turn the dial to choose between six of the hottest WWE Superstars and blast some of the 24 signature sayings and sounds. Then, see what it would be like to be the ring announcer and press the megaphone trigger to amplify your voice.
ARP: $19.99  Age: 6+  Available: January 2010

Editor’s Note:  Product names and information are subject to change.

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