Cogeco Cable to Launch WWE 24/7(TM) on Digital Cable

    MONTREAL, May 2 /CNW Telbec/ - Cogeco Cable announced today the launch of
WWE 24/7, a new subscription on demand service. WWE 24/7 is available to
Cogeco Cable Ontario Digital Cable customers starting today and will be
offered to Québec Digital Cable customers soon.
    WWE 24/7, from World Wresting Entertainment Inc, includes some of the
most popular, classic programming on television, including WWE's highly-rated
network shows, specials, popular Pay per View events and best-selling videos
from WWE's extensive 75,000 hour library. Cogeco Cable's customers can have
access to twenty hours of content on WWE 24/7 at any given time. The service
is enhanced with a rotation of four to five hours of new content added to
line-up every week.
    "WWE 24/7 is exclusive to Digital Cable and we're delighted to include it
as part of our exciting Cogeco On Demand line-up, as we know some of our
customers are WWE fans and have been waiting for this launch," said Ron
Perrotta, Vice President of Marketing, Cogeco Cable. "We are committed to
offering our customers the TV experience they are looking for. With Cogeco On
Demand, they can play, pause, stop, fast forward or replay some of the best
moments in wrestling history. Video On Demand services prove once more how
Digital Cable is the most advanced, interactive, and convenient technology
available today for Canadian television subscribers."
    WWE 24/7 gives subscribers access to some of WWE's most popular
Superstars - including rare footage and new exclusive action. Some of the
action found on WWE 24/7 includes programs such as Extreme Championship
Wrestling(R), Old School, Prime Time, Specials, The Big Ones, and the WWE Hall
of Fame.
    WWE 24/7 can be found on channel 247 and is available for $9.99 per
month, starting today for Ontario Digital Cable customers, and in the weeks to
come for Québec customers.

    ABOUT COGECO CABLE

    Cogeco Cable (www.cogeco.ca) is the second largest cable operator in both
Ontario and Québec, and ranks fourth in Canada in terms of the number of basic
cable service customers served. Cogeco Cable invests in state-of-the-art
broadband network facilities, delivers a wide range of services over these
facilities with great speed and reliability at attractive prices, and strives
to provide both superior customer care and growing profitability to satisfy
its customers' varied electronic communication needs. Through its two-way
broadband cable infrastructure, Cogeco Cable provides its residential and
commercial customers with analog and digital video and audio services,
high-speed Internet access as well as digital telephony service. The
Corporation provides about 1,464,000 revenue-generating units to approximately
1,462,000 households in its service territory. Cogeco Cable's subordinate
voting shares are listed on the Toronto Stock Exchange (CCA.SV).

For further information: Marie Carrier, Director, Corporate
Communications, (514) 874-2600.