Cassidy Riley has added more items to Ebay to benefit Hurricane Katrina victims in Louisiana. Cassidy is from Louisiana and has relatives who lost their homes. The items currently available include autographed TNA photos and DVD's.  Check them out: eBay Seller: hotshotcassidy: Autographs-Original, DVD items on eBay.com

Thanks to Mike Informer for this article:   WWE(R) Showcases New iTV Prototype Developed in AFI's Digtial Content Lab: Financial News - Yahoo! Finance

WWE showcases new iTV prototype developed in AFI's Digital Content Lab

Tuesday February 7, 12:58 pm ET

STAMFORD, Conn.--(BUSINESS WIRE)--Feb. 7, 2006--World Wrestling Entertainment® will be among six content providers showcasing digital prototypes in the American Film Institute's Digital Content Lab Semi-Annual Production Wrap Showcase in Hollywood today.

Through the American Film Institute's Digital Content Lab, WWE partnered with Cox Communications, Ensequence, and Softel-USA to develop the new WWE iTV application.

The WWE's prototype was developed with the multiple business objectives of generating additional buys for its pay-per-view (PPV) and other transaction-based video businesses, driving traffic to WWE.com and increasing subscriptions to the WWE 24/7(TM) On Demand SVOD service. Built using Ensequence's on-Q® Create suite, the prototype was developed for an On Demand platform, and designed to encourage advance self-provisioning of PPV events through the a customer's remote control by offering interactive elements before, during and after such PPV or other potentially televised live events.

The prototype centers on a mock promotion for WWE's WrestleMania®. For instance, the new application would allow people watching a television commercial for an upcoming WrestleMania (this year's airs on April 2) or other wrestling event to respond to an icon on the screen to purchase the WrestleMania PPV event in advance while using their remote. As a reward or incentive for the advance purchase, fans would get access to specific video footage promoting upcoming WrestleMania matches. During the event, viewers would have an opportunity to participate in a WWE Trivia Challenge using their remotes. This would allow them to win prizes such as ringtones and wallpaper for their cell phones, redeemable at the WWE.com website. The post-event experience would provide viewers additional, exclusive footage from WWE 24/7 On Demand or another WWE digital programming sources.

"WWE is honored to participate in AFI's Digital Content Lab with the shared goal of developing new advancements that will greatly improve the television viewing experience in a digital environment," said Tom Barreca, Executive Vice President, WWE Enterprises. "It is an additional thrill to have Cox Communications as one of our partners in this enterprise, as they were the first Top 5 MSO to launch WWE 24/7 On Demand. The response we have received from fans to our WWE 24/7 subscription VOD service has been tremendous, and this type of iTV application being encouraged by AFI will greatly enhance our viewers' experience. We're excited about what this pioneering application will do for all of our digital video platforms -- set-top, web and wireless and our distributor partners across them."

World Wrestling Entertainment, Inc. (NYSE: WWE - News) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. WWE 24/7 is a subscription video on demand service available worldwide through Cable, Telephony and Satellite television providers, leveraging WWE's 75,000-hour library, the largest of its kind in the world, featuring the leading wrestling and sports entertainment brands and programming.