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FOR IMMEDIATE RELEASE  -- August 29, 2008

EXCLUSIVE: PAUL HEYMAN EXPLAINS WHY

WWE CHAIRMAN VINCE McMAHON "LOVES" JOHN CENA!

New Blog Provides Insight As To Why Cena

Is Pushed As WWE's Number One Superstar! 

It's the question so many wrestling fans ask every day.

Why is WWE Chairman Vince McMahon so determined to present

John Cena as the top act in World Wrestling Entertainment?

Paul Heyman has provided some insight into the behind the scenes

decision making that keeps Cena as WWE's top wrestler.

In today's exclusive blog as part of the Heyman Hustle series for THE SUN, Heyman reveals Vince McMahon's mindset in the enormous promotion and marketing behind Cena.

A key excerpt: 

John Cena is single. No wife, no kids. He doesn't mind being away from home for weeks, indeed months on end.

He doesn't mind getting up at 5am to do media call-ins.

He doesn't mind flying to several cities on his rare days off to promote the upcoming shows.

He doesn't mind flying to the set of a WWE Films-produced movie, doing his job there, and then flying directly to make every booking, in every city, at every event WWE Raw promotes.

Cena is a workhorse. He's a tireless promotional machine. And the project, event, DVD, pay per view, film, CD, and merchandise he promotes are all branded "WWE".

There's not one single wrestler I've met in the past two decades with Cena's drive, ambition and determination to give every fibre of his existence to the company.

Triple H may have married into the 24/7 life of a McMahon Family member, but he likes to go home every now and then.

Hey, he has two daughters with Stephanie.

I'm not knocking him. My willingness to travel non-stop ended when I became a father as well.

But while I'm not knocking HHH, I am pointing out a fact.

If a radio interview needs to be done in the UK, which is five hours ahead of the North-eastern USA, and that interview needs to be done at 3:30am, Triple H is not going to be inclined to jump on the phone and be excited about the opportunity to engage in the conversation.

Cena, on the other hand, salivates at the opportunity.

John Cena is Vince McMahon's dream pro wrestler.

Everyone talks about him, either in terms of hero worship or in terms of passionate dislike.

Cena drives ratings, he sells PPVs and his merchandise sales still beats everyone else's in pro wrestling today.

And he's "WWE" 24/7, 365 days a year. Even when he just had surgery.

When I was the lead writer for WWE Smackdown, one of my early moves was bringing Cena up to the main roster from OVW.

Lots of the other writers spoke against it. Even Stephanie, who was usually an ally of debuting new stars, challenged me on my "first round draft pick" from the developmental system.

But when Cena made an impression that first night in his match against Kurt Angle, Vince said: "If he can keep his s*** together, this kid is worth nothing but money."  

You can read the entire blog here:

http://www.thesun.co.uk/sol/homepage/sport/wrestling/heyman/article1625079.ece

The Heyman Hustle episode with Playboy's Girls Next Door Holly Madison and Bridget Marquardt  is now officially the most watched episode of The Heyman Hustle broadband television show, surpassing the controversial interview with Danity Kane's lead singer Aubrey O'Day. You can still see the smashing episode where Holly and Bridget actually dis Kendra Wilkinson here:

http://www.thesun.co.uk/sol/homepage/sport/wrestling/heyman/article1405567.ece