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JAKKS Pacific(R) Reports 2008 Second Quarter and First Six Months Results

Sales Expected to Continue to Grow to Record Levels

Earnings Growth Forecast Reduced Due to Higher Costs

MALIBU, Calif., Jul 23, 2008 (BUSINESS WIRE) -- JAKKS Pacific, Inc. (NASDAQ:JAKK), a leading toy and consumer products company, announces results for the Company's second quarter and first six months ended June 30, 2008.

Second quarter 2008 net sales were $145.3 million, compared to $129.5 million reported in the comparable period last year. Net income for the second quarter was $4.2 million, or $0.15 per diluted share, compared to $5.0 million, or $0.17 per diluted share, reported in the second quarter of 2007.

The Company's net sales for the six months ended June 30, 2008 were $276.2 million, compared to $253.6 million during the same period in 2007. Net income for the first six months of 2008 was $5.0 million, or $0.18 per diluted share, compared to the first six months 2007 earnings of $8.3 million, or $0.30 per diluted share.

"We were pleased with the sales growth we experienced in the quarter despite a challenging retail environment," said Jack Friedman, JAKKS' Chairman and Chief Executive Officer. "We continue to see action figures, pretend play, and dolls as category drivers, with contributions also coming from Plug It In & Play electronic products and other lines within our portfolio. We also continued to see increased fuel, raw materials and transportation costs, and increased costs related to litigation and product testing that affected gross margins and the bottom line."

JAKKS' President and Chief Operating Officer, Stephen Berman added, "We have excellent placement for what we expect will be our top drivers based on top licensed and non-licensed brands, including our new EyeClops(TM) Night Vision(TM) Goggles, new Disney(R) Hannah Montana(R) products, including the Plug It In & Play Hannah Montana Pop Tour Guitar, Girl Gourmet(TM) Cupcake Maker, and many other new products."

Berman concluded, "We are also optimistic about the potential for several new lines that began to ship in the second quarter and which will be hitting retail stores shortly, including our new Ulti-Motion(TM) gaming system that combines Plug It In & Play and role play accessories with the hugely popular category of wireless motion games, toys based on Neopets.com(R), NASCAR(R), Nickelodeon SLIME!(TM) and others we expect will contribute to another record year for JAKKS Pacific."

Operations used cash in the quarter of $21.6 million and $6.3 million for the first six months of 2008 as working capital approaches seasonal highs, and our financial position remains very strong. As of June 30, 2008, our working capital was $331.2 million, including cash, equivalents and marketable securities of $177.4 million, and we continually evaluate potential complementary acquisition opportunities with which we expect to continue to grow our business as we simultaneously work to execute on internal growth initiatives for 2009 and beyond.

Friedman concluded, "We remain confident that we will achieve our 2008 forecast for net sales of at least $891.4 million, however, we are reducing our earnings forecast to $89.5 million in net income and $2.80 diluted EPS in recognition of the higher costs we are experiencing in raw materials, transportation, product testing and litigation."

Conference Call

JAKKS Pacific will host a conference call on Wednesday, July 23, 2008 at 9:30am Eastern (6:30am Pacific) where the Company will discuss the second quarter and first six months of 2008 earnings in more detail. You can listen to the call live via the Internet at www.jakks.com, where the call will also be archived for 30 days. A telephone playback will be available from 10:30 a.m. Eastern on July 23, 2008 through 12:00 a.m. Eastern on August 23, 2008. The playback can be accessed by calling 800-642-1687 or 706-645-9291 for international callers, passcode "56247209".

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Creative Designs International(TM), Road Champs(R), Child Guidance(R), Pentech(TM), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), JAKKS Pets(TM), EyeClops(TM) and Plug It In & Play TV Games(TM). JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney, Nickelodeon, Warner Bros., World Wrestling Entertainment, Ultimate Fighting Championship and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.