HOUSTON, Dec. 29 /PRNewswire/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today that it has signed a deal with Layfield Distribution to distribute its proprietary product drank(TM), the world's first extreme relaxation beverage in the mid-Tennessee area. Layfield Distribution will distribute drank(TM) throughout 34 counties encompassing the cities of Nashville, Murfreesboro, Franklin, Columbia, and Clarksville. Layfield Distribution will provide DSD or direct store delivery service, with plans including a custom fleet of drank(TM) vans and sales team to service the region.

"Adding drank(TM) to our product mix was just good business at this time in our company's development. We are pleased to have the opportunity to distribute such a unique product in this growing market in Tennessee," said CEO John Layfield.

"We could not think of a better endorsement for drank(TM) than it being picked up for distribution by one of John Layfield's companies," said Peter Bianchi, CEO of Innovative Beverage Group. "We could not be more pleased than to have our product being added to the repertoire of a successful entrepreneur like Mr. Layfield," Bianchi added.

Layfield Distribution joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage line up. drank(TM) is currently sold in several major markets including Metropolitan areas of New York, N.Y.; Houston, Dallas-Ft. Worth, Waco, Livingston, and Austin, TX; Baton Rouge, Lafayette, and Shreveport, LA; Las Vegas, NV; Nashville, Memphis, and Jackson, TN; Jackson, MS; and St. Louis, MO.

For more information about drank(TM) or to place orders contact Layfield Distribution; phone (615) 793-7129/ fax; (615)793-7130 or visit: www.layfieldenergy.com.

About Layfield Distribution:

Layfield Distribution is a sister company of Layfield Energy, Inc., a manufacturer and distributor of 2 oz energy products located in LaVerne, TN. Layfield Energy, Inc. was founded by Texas Tycoon and WWE Star John Layfield who wrestles under the name of John "Bradshaw" Layfield or JBL. Layfield is also a regular panelist on Fox News Channel's The Cost of Freedom and previously appeared on CNBC. He has also written a best-selling book on financial planning called Have More Money Now (ISBN 0-7434-6633-0).

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

For more information visit: www.drankbeverage.com