LATEST NEWS ON JOE LAURINAITIS (ANIMAL)
- 12/03/2007 (2:30:00 pm)
- Georgiann Makropoulos
……
Georgie,
We don't do news, but this is a nice tidbit.
On the upcoming edition of The Brutal Truth, Animal of Road Warrior fame discusses how he is currently in talks with TNA and joining them in the creative department. Animal would surely be a great addition to the TNA staff, and TBT wishes him the best of luck.
Check that show out on Wednesday, December 5th at www.brutaltruthradio.com
-KJ
We don't do news, but this is a nice tidbit.
On the upcoming edition of The Brutal Truth, Animal of Road Warrior fame discusses how he is currently in talks with TNA and joining them in the creative department. Animal would surely be a great addition to the TNA staff, and TBT wishes him the best of luck.
Check that show out on Wednesday, December 5th at www.brutaltruthradio.com
-KJ
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DeBartolo Sports and Entertainment has signed retired professional wrestler Joe “The Animal” Laurinaitis for marketing, appearances and entertainment work, which could potentially include DSE-produced entertainment projects.
“We are going to create a playbook for the Animal that will allow him to maximize opportunities outside the ring with corporate partnerships that are relevant and credible as it relates to his significance as one of the premier wrestlers of our generation,” said Reed Bergman, a DSE marketing executive who recently sold his company, Playbook, to DSE. DSE was founded by former San Francisco 49ers owner Eddie DeBartolo last year.
Bergman said he plans to concentrate on finding major corporate sponsors for national and international endorsement deals for Laurinaitis. “I am looking at current [WWE] sponsors,” Bergman said. “The way I look at it, you already have a huge captive audience there, whether it’s Subway restaurants or AT&T or Wal-Mart.”
Joe “The Animal” Laurinaitis is dad to Ohio State linebacker James.
“We are going to create a playbook for the Animal that will allow him to maximize opportunities outside the ring with corporate partnerships that are relevant and credible as it relates to his significance as one of the premier wrestlers of our generation,” said Reed Bergman, a DSE marketing executive who recently sold his company, Playbook, to DSE. DSE was founded by former San Francisco 49ers owner Eddie DeBartolo last year.
Bergman said he plans to concentrate on finding major corporate sponsors for national and international endorsement deals for Laurinaitis. “I am looking at current [WWE] sponsors,” Bergman said. “The way I look at it, you already have a huge captive audience there, whether it’s Subway restaurants or AT&T or Wal-Mart.”
Joe “The Animal” Laurinaitis is dad to Ohio State linebacker James.
Laurinaitis, in a statement, said, “My interest in DSE came from its involvement in the sports and entertainment industries. Generally speaking, as a wrestler, all marketing appearances and promotion are handled by the organization. After my retirement, it became necessary for me to have representation to grow and maintain my identity as Joe the Animal.”
“Joe is the type of personality that is being sought after for reality-based shows,” said Brian Kopp, DSE assistant general counsel and executive vice president of operations. Kopp declined to elaborate further on DSE entertainment production plans.
The signing of the wrestler raised some eyebrows in the NFL agent community, because Laurinaitis’ son, James Laurinaitis, is a junior linebacker at Ohio State and is expected to be a first-round draft pick if he makes himself eligible.
Under a new rule passed by the NFL Players Association, agents are forbidden from talking to juniors until after they declare for the draft. DSE employs a number of NFL player agents, including veteran agent Ralph Cindrich.
“I want to be absolutely clear about this: Our agreement is with Joe Laurinaitis,” Kopp said.
“Uninformed people may question this relationship, but we brought it to the attention of the NCAA compliance [office] that we are entering into this relationship with Joe only.”
“Joe is the type of personality that is being sought after for reality-based shows,” said Brian Kopp, DSE assistant general counsel and executive vice president of operations. Kopp declined to elaborate further on DSE entertainment production plans.
The signing of the wrestler raised some eyebrows in the NFL agent community, because Laurinaitis’ son, James Laurinaitis, is a junior linebacker at Ohio State and is expected to be a first-round draft pick if he makes himself eligible.
Under a new rule passed by the NFL Players Association, agents are forbidden from talking to juniors until after they declare for the draft. DSE employs a number of NFL player agents, including veteran agent Ralph Cindrich.
“I want to be absolutely clear about this: Our agreement is with Joe Laurinaitis,” Kopp said.
“Uninformed people may question this relationship, but we brought it to the attention of the NCAA compliance [office] that we are entering into this relationship with Joe only.”
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Georgie [email protected]
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