LISA RICHARDS TAKES OVER BOB COLLINS POSITION
- 06/27/2008 (2:36:19 pm)
- Media
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Thanks to Bob for sending us this link:
WWE ups Lisa Richards
New VP, affiliate marketing to handle promos
World Wrestling Entertainment has upped Lisa Richards to VP, affiliate marketing.
Richards will oversee the marketing and promotions of the company's pay-per-view events, such as WrestleMania, considered to be the WWE's biggest moneymakers year-round.
She will also handle promos for the company's subscription-based video-on-demand service, WWE 24/7 On Demand. "The Legends of Wrestling," the service's first original series, bowed in June.
In 2008, WWE will televise 14 PPV events and an additional 12 WWE Presents pay-per-view specials.
"WrestleMania 24" was purchased by more than 1 million viewers worldwide and in March became the highest-grossing live event in the company's history.
Richards joined WWE in 2004 as affiliate sales director of the Western region.
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