MONDAY NIGHT RAW SCORES HUGE RATINGS JUMP
  • 06/29/2005 (5:37:52 pm)
  • Georgiann Makropoulos

The highest ratings earned since March 22, 2004….

WWE(R)'s Monday Night RAW(R) Scores Huge Ratings Jump

STAMFORD, Conn.--(BUSINESS WIRE)----This past Monday saw WWE's Monday Night RAW on Spike TV achieve a coverage area rating of 4.4, delivering a viewership of more than 5.9 million viewers. RAW has seen its ratings for 2004-05 season steadily rise, and the show has posted an overall ratings gain of about 3 percent compared to last year on one of the most competitive nights on television.

Monday night's rating was the highest since RAW earned a 4.5 rating on March 22, 2004. The overall household delivery was the largest since more than 4 million homes tuned in to RAW on April 22, 2002. The Persons 2+ delivery of more than 5.9 million was the largest since September 10, 2001. Week-to-week, RAW was up 38% among Males 12-17, 31% among Persons 12-17, 21% among Males 18-34 and 25% among Persons 18-34.

"RAW is building ratings momentum," said Kurt Schneider, Executive Vice President, Marketing. "Our fans are now connecting in a big way with some of our newer Superstars, and we continue to feature classic storylines, unpredictable plot twists, such as through our WWE Draft, the surprise returns of Legends such as Hulk Hogan(TM), and interesting reality contests, such as our RAW Diva Search. It all adds up to one of the most entertaining first-run programs on television this summer, and people are catching on."

World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn. WWE has offices in Los Angeles, Toronto and London, and a sales office located in New York City. Information on the company can be found at wwe.com and corporate.wwe.com.

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. Hulk Hogan is a trademark owned by Terry Bollea and is used with permission. All other trademarks are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreement, including television distribution agreement; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

World Wrestling Entertainment, Inc. Media Contact: Gary Davis, 203-353-5066 or Investor Contact: Michele Goldstein, 203-352-8642

06/29/2005 15:35 ET

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