- 04/29/2016 (7:39:01 pm)
- Bob Mulrenin
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WWE's Paul Heyman Pins Down New Reality Show
Series will follow wrestling promo legend at his “ingeniously dysfunctional” Looking4Larry ad agency
WWE promoter Paul Heyman is set to bring fans into his other ring — the offices of New York City-based advertising and marketing firm Looking4Larry Agency.
Left/Right Productions is tag teaming with the legendary squared-circle personality for an unscripted series, TheWrap has learned exclusively. The show will feature what one person at the company called Heyman’s “ingeniously dysfunctional” approach to advertising and marketing. The series comes about after a Yahoo Sports documentary on Heyman and his band of “Advocates” went viral during “WrestleMania 32” week.
“It’s a day in the life of the Looking4Larry agency and all of the many problems that we are forced to solve,” Heyman described the show for us. “It’s the juggling act.”
The 15-employee Looking4Larry agency stays busy feeding its content deal with Yahoo, which last month was also exclusively reported by TheWrap, creating viral videos for distribution by Disney’s Maker Studios, running the popular Heyman Hustle website, and promoting clients across social media and other platforms
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