What's next for Paul Heyman ?

Paul Heyman didn't plan on being back in WWE for an extended period of time. He was initially meant to be the mouthpiece for Brock Lesnar and then be gone, back to his day job, in New York City, running one of the most successful multimedia agencies in town.

But there he is bumping in a Hell in a Cell match, and competing in handicap matches against CM Punk, with no real end in sight.

"I originally only came back to work with Brock Lesnar, and that was it. It was a very, very short-term. It involved SummerSlam and WrestleMania," said Heyman, promoting the Hell in a Cell pay-per-view. "And that's all that Brock had committed to when I came back. Things just took off from there."

The pairing and subsequent feud with CM Punk has been television magic for the most part.

"When CM Punk and I got together on television, it added just a whole new dynamic. It allowed me to take the character in many, many different directions," explained Heyman. "All of a sudden, it went from being a very limited, short-term deal, to being a recurring character on a weekly basis -- being part of the ensemble cast of Monday Night Raw."

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