Prince Marketing Group's Steven Simon has confirmed that the West Orange, NJ-based celebrity marketing firm has booked three of their celebrities, Smokin' Joe Frazier, Roy Jones Jr. and Ric Flair on CBS' "Secret Talent of the Stars", commencing on April 8 in the 10 p.m. ET timeslot.

Frazier will be singing, Jones Jr. will be rapping, and Flair will be salsa dancing. Each of the celebrities will be paired with an expert in the field. Viewers will vote and determine who moves onto the next round each week after judges critique their performances.

"Secret Talents of the Stars" will be a competition show split over seven weeks, with the Tuesday shows airing live in the Eastern Time Zone. Four stars will perform on April 8 and 15 and viewer votes will determine two semi-finalists, who will compete on April 22, narrowing down to two finalists. The next two weeks will feature performances by four acts per week, with a second group of semi-finalists performing on May 13. The four finalists will compete on Thursday, May 22.

Prince Marketing Group recently announced the addition of WWE Hall-of-Famer, Hot Rod Rowdy Roddy Piper. With wrestling currently bigger than ever, and Hulk Hogan already on their roster, Prince Marketing Group is a logical organization for handling Piper’s marketing and appearances. Roddy Piper and Hulk Hogan, perhaps wrestling’s greatest rivalry of all-time, is the Ali and Frazier of the wrestling world. “We look forward to these two legends branding themselves together with some incredible campaigns”, says Nick Cordasco, agent for Roddy Piper. The Hot Rod is available for meet & greets, motivational speeches, or even reviving his infamous Piper’s Pit.