- 12/04/2013 (12:05:43 pm)
- Bob Mulrenin
With Christopher Daniels and many more…
Susan G. Komen Orange County® LAunches 2013 HOLIDAY Jingle Campaign on #Givingtuesday
From Actors and Reality Stars to Professional Wrestlers and News Anchors, Notable Personalities Sing to Help Komen Orange County Fund Life-Saving Mammograms
COSTA MESA, Calif., Dec. 3, 2013 –
In conjunction with #GivingTuesday, Susan G. Komen Orange County® today debuted its second holiday jingle campaign on YouTube (http://ow.ly/rnZOW) to
help raise funds for life-saving mammograms. This year, a handful of familiar
faces – some new and some previous Komen holiday jingle participants –
generously donated their time and voices to sing about funding mammograms to the
tune of “Jingle Bells.” Last year, the first campaign, which parodied “Winter
Wonderland,” helped the Affiliate net a 53 percent increase in funds for its
year-end appeal. With a new song and campaign, Komen Orange County is hoping to
match or exceed those efforts in 2013.
“Just like the retail world has popularized Black Friday and Cyber Monday, ‘Giving Tuesday’ was extremely well-received last year as a national day of giving during the holiday season,” said Komen Orange County Executive Director Lisa Wolter. “Last year’s Komen jingle was such a hit – drawing attention to the need to fund Orange County mammograms – that we decided to reprise the campaign and introduce a new parody at a time when holiday giving is top-of-mind.”
Click the link, watch and sing along with these celebrities, including:
1. Peggy Tanous, Lynne Curtin & Lauri Peterson – Real OC Housewives
2. Christopher Daniels – Star of TNA Impact! Wrestling
3. Gedde Watanabe – Actor/Long Duk Dong, “Sixteen Candles”
4. Mindy Sterling – Actress/Frau Farbissina, “Austin Powers”
5. Sandra Hutchens – Orange County Sheriff
6. Nataly Valenzuela – Social Host for @Lakers & @LAGalaxy, TWC Deportes
7. Jaime Maggio – Sports Anchor, #LakeShow, TWC SportsNet
8. Ed Arnold – Veteran TV Anchor
9. Brian Kendrick – WWE Vet, Professional Wrestler
The video aims to bolster the Affiliate’s year-end appeal to raise awareness and gain contributions to fund more mammograms for local underserved and underinsured women and men. It will be featured during Komen Orange County’s Grants Award Breakfast on Dec. 6, when local community partners will receive more than $1 million in grants for local breast health services, education and mammograms.
#GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations. For more information about this national campaign, visit: http://community.givingtuesday.org/.
To find out how you can participate in #GivingTuesday and donate to help fund the fight against breast cancer, visit: www.komenoc.org. You can join the conversation by tweeting @KomenOC or any of the above mentioned personalities, and using #GivingTuesday and #KomenJingle.
About Susan G.
Komen®
Nancy G. Brinker
promised her dying sister, Suzy, she would do everything in her power to end
breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and
throughout the world by investing more than $750 million in breast cancer
research and $1.5 billion in community outreach programs over the past 30 years;
providing funding to help low-income and uninsured women get screened and get
treatment; advocating for cancer research and outreach programs; and working
globally in more than 30 countries. Visit komen.org. Connect on Facebook and Twitter.
For more information on Susan G. Komen Orange County, please visit www.komenoc.org or call 714-957-9157.
Original Lyrics: (to the tune of “Jingle Bells”)
Off again we go
A campaign’s underway
Gifts we must bestow
Each and every day
Assistance to be had
For those in desperate need
This jingle is our launching pad
A call we hope you’ll heed
Oh…
Mamm-o-grams, mamm-o-grams, funding them today
Komen needs your help this year with costs we must defray, oh…
Mammo-grams, mamm-o-grams, funding them today
Komen Orange County seeks support without delay.
Ribbons dressed in pink
Our proud accessories
Reminding us to think
Of curing this disease
Donations made with pride
Whatever you can give
Together we are unified
In helping others live
Oh…
Mamm-o-grams, mamm-o-grams, funding them today
Contributions are a must – a generous display, oh…
Mammo-grams, mamm-o-grams, funding them today
Komen wishes you and yours a joyous holiday!!