THQ, Inc. and Massive Inc. announced plans to bring THQ video game titles to Massive's video game advertising network.

THQ publishes videogames such as "SpongeBob SquarePants" and "World Wrestling Entertainment".

"Dynamic, in-game advertising not only offers publishers new revenue opportunities, but when done properly creates added realism that can actually enhance game play. We are excited to team with Massive because we believe their network strategy and sensitivity to game play will deliver value to publishers, advertisers and gamers," says Kelly Flock, executive vice president of worldwide publishing, THQ.

The companies didn't disclose the financial terms of the deal.