Superstar George Barrios Leaves NY Times For WWE® Ring

STAMFORD, Conn., March 17, 2008 – World Wrestling Entertainment Inc. announced today that George Barrios has been named its new Chief Financial Officer, effective March 24, 2008.

Barrios joins WWE as the company has been making headlines with record annual revenues and a recently announced 50% boost in dividends paid to public shareholders. “We welcome George Barrios as our new CFO,” said Linda McMahon, CEO. “At a time when we are focused on growth initiatives around the world, we are confident that George’s experience will be a tremendous asset for WWE’s future.”

Barrios was formerly Vice President and Treasurer of The New York Times Company. He replaces Frank Serpe, who is retiring as CFO after 21 years with WWE. “WWE thanks Frank Serpe for his commitment and dedication to the company through the years, and we wish him well,” said Mrs. McMahon.

Additional information on World Wrestling Entertainment Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/

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WWE® Extends Relationship With Habbo's Virtual World
To WrestleMania® XXIV

STAMFORD, Conn., March 18, 2008 - World Wrestling Entertainment® is going virtual to promote its largest annual event, March 30's WrestleMania XXIV, with an ambitious partnership with Habbo, the virtual community with more than eight million unique users in 31 countries around the world.

The campaign, entitled "The Road to WrestleMania XXIV," will kick-off March 24. It will challenge participants in Habbo to have their personal avatars compete against each other based on the themes of five anticipated WrestleMania matches, including "The World Heavyweight Championship: Edge vs. The Undertaker" and "The Biggest Battles The Best," which pits WWE's seven-foot tall "Big Show" against welterweight boxing legend, Floyd "Money" Mayweather.

"WWE's fanbase is young, tech-savvy and hyper-social – the ideal target for the rich, multilayered campaigns we are executing with Habbo," said Geof Rochester, WWE's Executive Vice President, Marketing. "These promotions are proving to be the perfect conduit for expanding our brand and digital footprint to the virtual world."

The "Road to WrestleMania XXIV" is a complex virtual maze of seven themed rooms, including one for each of the five title matches, a "No Way Out" room and a “WrestleMania XXIV”-themed room in Habbo. Habbos compete to earn points on behalf of their favorite Superstar by completing the daily maze. The campaign will be promoted via a variety of Group Pages created within Habbo featuring alerts about daily race start times and locations, exclusive WWE videos, and free virtual swag, including WWE-branded badges and wallpapers.

WWE has once again engaged Millions of Us LLC, an agency specializing in virtual worlds and large online communities, to help manage this campaign.

"Habbo users are drawn to our online community for engaging activities and to be connected to the biggest names and events in entertainment," said Teemu Huuhtanen, Executive Vice President, Habbo Business and President, North America. "By again partnering with the WWE and Millions of Us, we are bringing our audience to the center of sports entertainment with its premiere annual event."

"Habbo pioneered the booming youth virtual world space and is one of the most internationally successful communities of its kind," said Reuben Steiger, CEO, Millions of Us. “We’re delighted to have helped WWE successfully enter multiple virtual worlds and online communities.”

Additional information on *World Wrestling Entertainment, Inc.* (NYSE: WWE) can be found at wwe.com <http://www.wwe.com/> and corporate.wwe.com <http://corporate.wwe.com/>. For information on our global activities, go to http://www.wwe.com/worldwide/

About Habbo: Habbo is a richly colorful, multi-dimensional online community and virtual world for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self-expression. Currently there are Habbo communities in 32 countries on six continents. To date, over 92 million Habbo characters have been created and 8.6 million unique users worldwide visit Habbo each month (source: Google Analytics). www.habbo.com