WWE will also broadcast its pay-per-views in HD, starting with Royal Rumble(R) on January 27. The company also built new sets for RAW and SmackDown for their HD debuts.

"The move to high-definition programming is another step in WWE's ongoing mission to provide our fans with the most engaging, exciting product possible," said Carl DeMarco President, WWE Canada, Latin America & China. "We're very excited to provide viewers of The Score with the best sports entertainment has to offer in all its spectacle in HD."

WWE's switch to high-def was made possible by a series of upgrades to the company's television studios in Stamford, Conn. The $20 million HD renovations included refitting of equipment to broadcast WWE programming and global pay-per-view programming in high definition on cable and satellite systems around the world. The WWE also worked with NEP Supershooters to build two new state-of-the-art production trucks, and will lease a custom transmission truck designed for HD transmission.

"We are very pleased with this news as we move to bring more native HD programming to our network," said David Errington, Executive Vice President and Co-COO, Score Media Inc. "Now hardcore WWE fans will be able to watch RAW and SmackDown from their living rooms as if they had a ringside seat."

RAW and SmackDown are the number 1 and number 2 most watched programs on The Score. WWE programming reaches more than 1.5 million people each week in Canada.

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