World Wrestling Entertainment® and Gold’s Gym will team up this summer to get gym members in shape, primed and ready for WWE’s “Biggest Party of the Summer™,” giving them and others a chance to attend this year’s annual pay-per-view spectacular, SummerSlam, by entering “The Road to SummerSlam Sweepstakes,” sponsored by Gold’s Gym.

The Road to SummerSlam Sweepstakes will award one grand prize winner with a trip for two to attend the live SummerSlam pay-per-view event on August 26 at the Continental Airlines Arena in East Rutherford, N.J., including flight and hotel accommodations plus $250 USD in spending money. Five additional first prize winners will also be awarded $25 in WWE merchandise and a $25 Gold’s Gym Gear gift certificate. The Sweepstakes, open to legal residents of the 50 United States, D.C. and Canada (excluding Quebec) who are at least 18 years old, launches July 15th and will run through August 15, 2007. To enter the Sweepstakes and for official rules, consumers are invited to visit www.goldsgym.com.  

The Sweepstakes is part of WWE’s Biggest Party of the Summer, a summer long and nationwide series of events leading up to this year’s SummerSlam. The Biggest Party will be hitting amusement parks, concerts, beaches and other venues, with promotional efforts including WWE Superstar and Diva appearances, sponsorship integration, concert tie-ins, sweepstakes and special merchandise sales.

Gold’s Gym is sponsoring The Road to SummerSlam both online and on-location at their more than 500 gyms nationwide. The gym is hosting an interactive micro-site at goldsgym.com, which in addition to acting as a one-stop sweepstakes resource will also give consumers a chance to watch interviews with WWE Superstars Marcus Cor Von™ and Torrie Wilson®, who’ll be giving weekly fitness tips to help viewers look their best for the Biggest Party of the Summer. In addition, Gold’s Gym locations will feature in-gym POS displays, ClubCom spots on Gold’s Gym monitors and in-gym on-hold messaging.

NMA Entertainment & Marketing helped create the promotion, and will be executing the Sweepstakes for Gold’s Gym

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at www.wwe.com and www.corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About Gold’s Gym:
Established in Venice, Calif. in 1965, Gold’s Gym is the largest co-ed gym chain in the world with over 650 locations in 41 states and 27 countries. Gold’s Gym also operates online at www.goldsgym.com and www.goldsgear.com. Gold’s Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, spinning, pilates and yoga, while maintaining its core weight lifting tradition. With nearly 3 million members worldwide, Gold’s Gym continues to change lives by helping people achieve their individual potential.

About NMA:
Founded in 1979, NMA Entertainment & Marketing has a rich tradition of creating and activating highly successful and award winning associations between entertainment and brands. NMA has in-depth experience across a broad range of product and service categories. NMA clients include General Motors, Heineken, AETN Networks, Baskin-Robbins, Dunkin’ Donuts, NBC Universal Cable Networks, Microsoft, Diageo, Gold’s Gym and Rainbow Programming. With a global staff of over 90 marketing professionals, NMA services over 100 clients from offices in Los Angeles, New York, Osaka, Sydney and Boston. For more information, please visit, www.normmarshall.com.