Media Advisory - Rogers Gets In The Ring With WWE 24/7(TM)

    TORONTO, July 18 /CNW/ -

    What:    Rogers Cable Inc. and World Wrestling Entertainment, Inc. (WWE)
             will reveal the latest channel available on Rogers Digital
             Cable. The new content is exclusively available on Rogers
             in Canada and adds to a great line-up of existing sports
             and entertainment channels.

    Who:     -  "Rowdy" Roddy Piper(TM), WWE(R) Legend and Hall of Famer
             -  Bobby "The Brain" Heenan(TM), WWE Legend and Hall of Famer
             -  Hillbilly Jim(TM), WWE Legend
             -  "Mean" Gene Okerlund(TM), WWE Announcer
             -  David Purdy, Vice President & General Manager, Television
                Services, Rogers Cable
             -  Carl DeMarco, President, WWE Canada
             -  Tom Barreca, Executive Vice President, WWE Enterprises

    When:    Wednesday, July 20, 2005
                  11 a.m.

    Where:   Rogers Cable Offices
             Velma Rogers Theatre
             333 Bloor Street East
             (Jarvis & Bloor) Toronto, CANADA

Media Alert/Photo Opportunity - World Wrestling Entertainment(R) Legends to appear at WWE Niagara!

    NIAGARA FALLS, ON, July 18 /CNW/ - World Wrestling Entertainment, Inc.
Legends Rowdy Roddy Piper, Bobby "The Brain" Heenan and "Mean" Gene Okerlund
will be visiting WWE's Niagara Falls store to meet fans and sign autographs.
    In addition, Rowdy Roddy Piper will be hosting a special edition of
Piper's Pit for all fans!
    The Legends will sign autographs for fans beginning at 4:00 pm with only
the first 400 fans guaranteed an autograph.

                                     Who
               WWE Legend and Hall of Famer Rowdy Roddy Piper
            WWE Legend and Hall of Famer Bobby "The Brain" Heenan
                       WWE Legend "Mean" Gene Okerlund

                                    When
                               Friday July 22
                   Media Interview Opportunity at 3:00 pm
                           Piper's Pit at 3:30 pm
                        Autograph signing at 4:00 pm

                                    Where
                              WWE Niagara Falls
                              4921 Clifton Hill
                           Niagara Falls, Ontario, CANADA